What I do


I start by getting to know my users inside out - their likes, dislikes, and what makes them tick. I use tools like surveys, interviews, and usability tests to understand their needs, then tweak and refine the product based on their feedback.


My designs come from an established understanding of the user. By focusing on solving their problems and making their lives easier, I ensure that every design decision is rooted in empathy and geared towards putting a smile on their faces.


One of my key strengths is my ability to collaborate effectively with cross-functional teams. I firmly believe that great design is a result of collective effort, where input from engineers, product managers, and other stakeholders is essential to creating products that truly resonate with users.